Success through selfless service is the greatest business principle.

When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.

Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.

But this book isn’t really about him—it’s about you.

In this book, you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Success through selfless service is the greatest business principle.

When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.

Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.

 But this book isn’t really about him—it’s about you.

 In this book, you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Book Endorsements

“This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it.”

Keith Ferrazzi, New York Times bestselling author of Never Eat Alone

“How’s this for a business strategy? Do good deeds for every person you meet and don’t ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around “selfless service,” and it has worked brilliantly.”

Bo Burlingham, Bestselling author of Small Giants and Finish Big

“Business is changing. It doesn’t have to be ruthless, and thankfully, Jonathan Keyser is showing us another way.”

John Mackey, CEO and co-founder of Whole Foods Market

Ruthless Book Three Main Points

About Jonathan Keyser

Jonathan Keyser is the founder and thought leader behind Keyser. By using the Selfless Service Model, Keyser became the largest tenant rep commercial real estate firm in Arizona, and one of the most rapidly growing in the country. In addition to being an entrepreneur, Jonathan is an author, columnist, nationally renowned speaker, and is currently working towards the launch of the Keyser Institute to train companies and the next generation of selfless leaders. Jonathan has made it his life’s mission to teach others to create their own success through his steps to selfless reinvention.

Wait, you have office duck fights? 

At the Keyser office, ducks go flying–literally. Having rubber ducks around the office has provided a unique way to create an open culture with a business-driven, yet lighthearted environment. Learn how Keyser uses them and what it means to “be like a duck” in this exclusive video. Enter your email below to access one of the content bonuses that you’ll receive with your purchase of You Don’t Have to Be Ruthless to Win.

JOIN ME IN THE EXPANSION OF ONE OF THE MOST UNLIKELY, YET PHENOMENALLY EFFECTIVE, APPROACHES TO BUSINESS YOU’LL EVER SEE.

Live selflessly, authentically and achieve resounding success.

© 2019 All Rights Reserved | JonathanKeyser.com

JOIN ME IN THE EXPANSION OF ONE OF THE MOST UNLIKELY, YET PHENOMENALLY EFFECTIVE, APPROACHES TO BUSINESS YOU’LL EVER SEE.

Live selflessly, authentically and achieve resounding success.

© 2019 All Rights Reserved | JonathanKeyser.com